Hospice & Healthcare Fundraising Ideas — recurring monthly income
Hospices, air ambulances, lifeboats, community healthcare charities. The formats that build the recurring monthly base your finance team needs — not just one-off campaigns.
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Robin
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Sustainer-first model
£15/mo sustainer = 5x annual donor value.
Story-led fundraising
Specific rooms, machines, families.
Legacy donor pipeline
Monthly sustainers convert to legacies.
Audit-ready reporting
Trustee-grade Gift Aid tracking.
Top 5 formats
The formats that actually work
Curated from PFW's 27 fundraising formats. Each link goes through to a deep-dive on that format — what it is, how it works, what it raises.
The 12th Man supporters’ club — recurring monthly income
A recurring monthly subscription draw is the gold-standard hospice fundraising format. Predictable income, sustainer base, low cost-of-acquisition relative to grant chasing.
Read the full format guideThe 100 Club — numbered monthly draws, rebuilt
Smaller community-led healthcare charities use the 100 Club model for predictable monthly income without the scale needed for a full lottery operation.
Read the full format guideCause-specific draws — time-limited drive for a concrete goal
A new piece of medical equipment, an ambulance refit, a hospice-room refurbishment. Time-limited concrete goals raise faster than open appeals.
Read the full format guideMulti-prize seasonal draws — 8–15 prizes, season-long sales
Annual flagship raffle — runs 3–6 months with sponsor-donated prizes plus a cash headline. The "summer raffle" or "winter appeal" format hospices know well.
Read the full format guideCharity gala raffles — turn black-tie into bigger gives
Premium-tier supporter dinners and corporate sponsor evenings — high-engagement rooms where premium ticket prices convert.
Read the full format guide
Hospice & Healthcare Charities
Monthly 12th Man Supporters’ Club
Hospices, air ambulances and community healthcare charities building recurring monthly sustainer programmes on PFW. PFW is not affiliated with the NHS, RNLI or Air Ambulance UK.
Running this on PFW
Verified Play Fund Win hosts running fundraising in this sector.
Children in Need partnership work
Healthcare-adjacent national campaign fundraising — through the parkrun partnership
Community healthcare charities
Smaller-scale recurring monthly draws and cause-specific drives
Hospice-level fundraising
Recurring sustainer programmes via 12th Man and 100 Club formats
What works for this sector
The specific levers PFW hosts in this sector pull to outperform — drawn from real campaign data.
Recurring monthly income is the goal, not one-off raises
Hospices need a predictable base for staffing budgets. A £15/month recurring supporter is worth 5x more annually than a £25 one-off donor. Build for retention, not acquisition spikes.
Story-led prize draws raise more than utility appeals
Name a specific room, a specific machine, a specific patient family (with consent). Concrete narrative is what turns a donor into a monthly sustainer.
Corporate sponsorship loop
Local businesses often donate raffle prizes in exchange for visibility — and frequently convert into ongoing CSR donors after a year or two. Treat the raffle as a relationship-building entry point.
Run quarterly campaigns, not monthly
Hospice donors fatigue at high cadence. A monthly 50/50 plus a quarterly cause-specific drive outperforms constant monthly campaigning.
The legacy conversation starts here
Many hospice monthly sustainers become legacy donors within 5–10 years. Capture them young, treat them well, and the format pays back over a generation.
FAQ
What this sector asks us most
How does this fit with our existing society lottery?
Are we affiliated with NHS or specific healthcare bodies?
How does this work for very large hospices (£10m+ turnover)?
What about Gift Aid?
How long does it take to set up a hospice campaign?
Can we run a campaign across multiple geographic regions?
Couldn't find your answer? Chat with Robin — she'll help in under 2 minutes.
Chat with RobinChat with Robin — she'll recommend the right format
Tell Robin about your group in a sentence or two. She'll pick the format that fits — and have your draw page live in 10 minutes.
We read every one.
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