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The 50/50 Marketing Kit
Copy-paste templates for every stage of your 50/50 draw — launch, mid-cycle, winner reveals.
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The UK's free fundraising operating system
8 step-by-step guides + 17 interactive tools. Free forever, built for UK clubs, schools and charities.
Guides
8
Tools
17
UK orgs
200+
- Free forever
- No card needed
- One login — never another form-fill
8 step-by-step guides
+ 17 interactive tools too. Sign up once — everything opens up. New ones every month.
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First 30 Days Launch Playbook
Day-by-day playbook for the first 30 days of any new draw, with inner-circle launch + public push.
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UK Fundraising Compliance Quick Reference
Plain-English compliance reference — Society Lottery rules, GDPR, Gift Aid, age verification.
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Recurring Donor Programme Template
Build predictable monthly income — LTV maths, 3-tier structure, 90%+ retention playbook.
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Matchday Fundraising Toolkit
Pre-match, half-time and post-match scripts, captain pep talks, MOTM-style hooks.
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100 Club Rules and Template
Constitution, member terms, financial schedule, compliance checklist for a 100/200/500 club.
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PTA Fundraising Calendar
Year-by-year planner with seasonal hooks, templates, term-by-term examples for PTAs.
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6-Platform Sourced Comparison
PFW vs JustGiving, GoFundMe, Crowdfunder, Pitchero, Raffall, ClubZap — every figure verified.
Sign up to unlock★ 17 Interactive Tools
Tools that do the marketing work for you
Calculators, copy generators, planners, configurators, press releases. Sign up once — all 17 unlock instantly.
ConfiguratorLocked
Social Post Generator
Pick the stage and channel — get ready-to-paste copy in seconds.
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50/50 Revenue Calculator
Drag the sliders. See exactly what your 50/50 could raise.
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Recurring Supporter LTV Calculator
See what each recurring supporter is actually worth over their lifetime.
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Retention Gap Comparison
Your current retention vs PFW 90%+. See the gap in pounds, not percentages.
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Press Release Generator
Tell your win story to local media in 60 seconds — generates a journo-ready release.
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90-Day Marketing Calendar
When to post what — the whole quarter mapped out.
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Promo Asset Generator
Click. Customise. Download a matchday flyer or social card in seconds.
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Audience Reach Calculator
How big is your total reachable audience? And where are the gaps?
Sign up to unlockUnlock all 17 tools + 8 guides
One sign-up. Free forever. No card.
Why 17 tools?
Because marketing is the hardest part
Most fundraisers we talk to don't struggle with the setup — that takes 10 minutes on PFW. They struggle with what to say, what to post, how to budget, and what to plan.
So we built the tools that handle it for you. A Social Post Generator drafts your launch copy. A 90-Day Marketing Calendar plans every post. A Press Release Generator gives you media-ready copy in 60 seconds. A 50/50 Calculator shows what you'll actually raise.
90%+ retention vs sector 60–70%. 76% one-off → recurring. That's verified PFW data, from the same tools you're about to use.
Why we made this
We're Dean Lynn and Steve — the team behind Play Fund Win. We've spent the last seven years helping UK clubs, schools, PTAs and charities run fundraising campaigns that actually work. Every resource in this hub is built from that experience.
Free forever. No card. No catch. New resources every month. We'll email you when we publish.
More about us → /About