Transparent pricing that actually makes sense
Our standard platform fee is 5% + VAT, only when you raise funds, plus card processing at cost (1.5% + 20p). Grassroots clubs and community causes can pay what they feel. No setup, no subscriptions, no hidden charges.
Trusted by organisations across the UK & beyond
£1M+
Total raised
2,500+
Organisations
5% + VAT
Platform fee · only when you raise
Nothing
Up front
What organisations typically raise on PFW
The bottom line
In three numbers
£905
Per £1,000 raised
From 100 single £10 tickets: what remains after £35 card processing and a £60 platform fee (£50 + £10 VAT) — so £452.50 goes to your winner and £452.50 to your cause.
Nothing
Setup & monthly
No subscription. No credit card to start.
Only
When you raise
You pay a 5% + VAT platform fee on money raised — and nothing if you raise nothing. New hosts: 0% platform fee for your first 12 months.
Standard
Nothing up front. Live in 10 minutes. We'll help if you get stuck.
- Unlimited campaigns and ticket sales
- Full platform access—all features
- Card processing at cost (1.5% + 20p), paid straight to Stripe
- Email and chat support
- Built for UK fundraising rules
- Real-time analytics dashboard
- Custom branding and pages
- Mobile-optimized campaigns
Email + chat support included from day one.
Enterprise
For organisations raising £50k+ annually
- Everything in Standard, plus:
- Dedicated account manager
- Custom integrations and APIs
- Priority phone support
- Advanced reporting and exports
- Multi-organization management
- White-label options available
- Quarterly strategy reviews
Complete pricing breakdown
We believe in radical transparency. Here's exactly what you'll pay.
Grassroots special offer: grassroots clubs and community causes can pay what they feel — from nothing to the standard 5% + VAT, agreed in writing when you join. Card processing stays at cost.
Platform Fee: 5% + VAT
Covers everything: hosting, compliance, support, feature updates, and the team that keeps your campaigns running smoothly.
Example calculation (100 single £10 tickets, one ticket per payment):
Payment Fees: 1.5% + 20p
Standard Stripe payment processing fees. These go directly to Stripe, not us. Required for secure card payments.
Continuing example:
Raise £1,000 from 100 single £10 tickets: £35 card processing and a £60 platform fee (£50 + £10 VAT) leave £905, so £452.50 goes to your winner and £452.50 to your cause.
With the 0% platform fee for your first 12 months, the same £1,000 leaves £965: £482.50 to your winner and £482.50 to your cause.
Card processing is charged per transaction, so the 20p matters more on lower ticket prices. Card fees go to Stripe, not us.
What's included in the platform fee:
- PCI-DSS payments + ICO-registered data handling
- Age verification and safer-play controls
- Secure payment processing infrastructure
- Unlimited campaigns and ticket sales
- Mobile apps and responsive design
- Real-time analytics and reporting
- Email and SMS notifications
- Customer support via email and chat
We don't add tips at checkout.
On GoFundMe a £10 donor pays £11.50 to give £9.50. On JustGiving a £10 donor is asked for £11+. On PFW, £10 means £10. Your supporters give what they intended to give.
How we stack up
A quick look at how others charge — full sourced comparison vs 11 platforms is one click away.
How others charge — at a glance
JustGiving
0% platform fee + heavy donor tips at checkout (15%+)
GoFundMe
0% platform + 12–18% donor tip prompts
Pitchero Fundraising Club Lottery
40% fee (host keeps £6 of every £10)
Play Fund Win
5% + VAT platform fee, card processing at cost. No donor tips. No subscriptions — and grassroots clubs can pay what they feel.
All major payment methods accepted
PCI-compliant card, Apple Pay and Google Pay through secure Stripe checkout — supporters pay the way they already know.
Transparent Pricing
Drag to see your real costs
Nothing up front. No monthly subscription. You only pay when you raise money.
Monthly Revenue
£5,000
Platform Fee (5% + VAT)
£300
Payment Processing (Stripe)
£125
Total Fees
£425
After fees (91.5%)
£4,575
Assumes Stripe at 1.5% + 20p per transaction and a ~£20 average supporter purchase. Prizes are paid from what is left after fees.
How that compares (standard rate):
Switching?
Switch from your current platform
Moving from JustGiving
JustGiving charges good causes no platform fee and prompts donors for a voluntary contribution at checkout. On Play Fund Win there is no tip prompt: supporters pay the ticket price they chose, and every ticket is a chance to win.
Based on each platform's published pricing. Our platform fee is 5% + VAT, only when you raise; card processing at cost (1.5% + 20p).
Still on the fence? The questions our hosts usually ask are: "Is this legal for our club?", "How much will we keep after fees?", "What if it doesn't work?". Robin's answered every one of these — chat with her now.
“Stuck? Email us directly. Most clubs are live in 10 minutes — if yours takes 11, we want to know why.”
Dean Lynn · Co-Founder · hello@playfundwin.com
Email reaches Dean and the customer success team — typical reply within one working day.
Nothing up front. Live in 10 minutes.
We'll help if you get stuck.