GoFundMe alternative — built for recurring fundraising, not one-off emotional appeals.
GoFundMe is a crowdfunding page. Play Fund Win is a prize-led fundraising platform. On GoFundMe, a £10 donor pays £11.50 to give £9.50 — most don't notice the default tip. On PFW, £10 means £10. Every figure on this page is sourced from GoFundMe's own published rates.
£0 · donor tips
We don't prompt voluntary contributions at checkout.
93% · you keep
After platform and payment fees combined.
Recurring · revenue model
Compounding monthly income, not one-shot appeals.
On GoFundMe, your £10 donor pays £11.50.
GoFundMe defaults a 15% donor tip at checkout. Donors have to manually slide it to zero — most don't. So a £10 donation costs the supporter £11.50, of which the cause receives approximately £9.81 after the platform's payment processing. On PFW, £10 means £10. Sourced from GoFundMe's published UK pricing page (May 2026).
Move from one-shot to recurring
GoFundMe campaigns peak in week one and decay. PFW is built for weekly 50/50 draws, monthly prize draws and ongoing memberships that compound month after month. The average PFW host raises £10k+ in year one — most of it recurring revenue.
Your donors pay what they intended to pay
GoFundMe defaults a 15% tip at checkout. PFW doesn't. £10 means £10. Across 500 supporters at £10 each, that's £750 your donors didn't intend to spend.
Prize-led engagement, not emotional fatigue
GoFundMe relies on a powerful story to drive a one-off ask. PFW supporters come back month after month because they want to win, and your cause keeps the recurring revenue.
At £5,000/mo on GoFundMe, you'd keep approximately £7,000 more per year on PFW.
Estimate based on GoFundMe's published 15% default donor tip and standard payment processing (2.9% + 25p personal / 1.9% + 20p charity), vs PFW's 15% platform fee + Stripe (1.5% + 20p) and no donor tipping. Drag the calculator on /Pricing to see how this scales for your audience.
See your exact numbers — CalculatorWhen GoFundMe is the right choice
If you need a one-off emotional crowdfunding appeal — a personal cause, a community emergency, a single project with a finite story — GoFundMe's reach and brand are hard to beat. Their viral mechanics work for one-shot causes. If you want a fundraising engine that runs month after month for a club, school or charity, that's where PFW wins.
“Stuck? Email us directly. Most clubs are live in 10 minutes — if yours takes 11, we want to know why.”
Dean Lynn · Co-Founder · hello@playfundwin.com
Email reaches Dean and the customer success team — typical reply within one working day.
Verified & Compliant
UK Fundraising Ready
Built for UK community fundraising rules
PCI-DSS Compliant
Card-data secure
Stripe Payments
Secure card processing
ICO Registered
UK GDPR Compliant
Age Verified
18+ enforcement
Switch from GoFundMe — free migration help
Our team handles your migration, rebuilds your fundraising pages, and gets you live on PFW — typically in under 10 minutes. No setup fee. No lock-in. No donor tip pressure.