Press, Media & Partnerships
From Wembley to La Liga — covering the future of UK fundraising.
Play Fund Win is the UK's leading prize-led fundraising platform. We've run the official draw at the RFL Challenge Cup Final at Wembley, work with clubs across the English leagues, and have presented to La Liga and Atlético Madrid on the future of sports fundraising. For journalists, podcasters, conference organisers and partnership inquiries: this is the page you came for.
Wembley
RFL Challenge Cup Final · Official draw operator
2,500+
UK organisations · Sports clubs, schools, foundations, charities
Multi-£M
Raised for good causes since 2019
Play Fund Win in 100 words
Play Fund Win is a UK fundraising platform built for prize-led recurring revenue — 50/50 draws, prize raffles, prediction games and recurring membership clubs. Founded in 2019 by Dean Lynn and Steve Lightfoot, PFW has worked with 2,500+ UK organisations including Premier League clubs and their foundations (Manchester City in the Community, Newcastle United, Crystal Palace, Brentford, Burnley, Southampton, Fulham), foundations (Barnsley FC Foundation), grassroots clubs (Mansfield Town, Manchester Storm), schools, and charities. PFW ran the official draw at the RFL Challenge Cup Final at Wembley and has presented to La Liga and Atlético Madrid on sports fundraising and fan engagement. Fully compliant with UK fundraising and lottery regulations. Headquartered in England, registered as PFW Holdings Ltd (company number 12267104).
What we're about
Three positioning angles for journalists looking for a story hook.
Prize-led fundraising
Move UK clubs, schools and charities from one-off donation appeals to recurring revenue that compounds month after month. Most PFW hosts raise £10,000+ extra in year one — some hit £100k+.
Sports tech at scale
From RFL Challenge Cup at Wembley to grassroots Sunday League. Our matchday 50/50, season-long prediction games, and tour fund campaigns sit across Premier League, EFL, National League, and international football (Sydney FC, Kalamata FC).
Fair pricing in a fee-heavy category
A flat 15% fee and no donor tip prompts. While competitors layer voluntary contributions on donors at checkout, PFW lets supporters give what they intended to give.
Recent milestones
- 2025–2026Launched sourced comparison against 11 UK and international fundraising platforms.
- 2024+Multi-millions total raised. Partnering with growing roster of Premier League foundations and grassroots clubs.
- 2023£1M raised milestone. Host dashboard launched. Non-executive advisory board established.
- 2021–22Official draw at RFL Challenge Cup Final at Wembley. Premier League partnerships (Manchester City in the Community, Newcastle United, Crystal Palace, Brentford, Southampton, Fulham, Burnley).
- 2020Launched during pandemic. MVP live. Initial certifications and approved licensing with multiple fundraising bodies.
- 2019Founded by Dean Lynn and Steve Lightfoot.
Founder quick bios
Available for press interviews, podcasts, keynotes and panels.
Dean Lynn
Co-Founder
Co-founder of PFW. Sports tech and fan engagement specialist. Speaks at SporTech Nation, La Liga, Atlético Madrid, Franco-Spanish Chamber of Commerce.
Available for: press interviews, podcast appearances, keynote speaking, panel moderation.
Steve Lightfoot
Co-Founder
Co-founder of PFW. Operations and platform-build specialist. Background in fundraising operations and sports tech delivery.
Available for: press interviews, technical deep-dives, operational case studies.
Email SteveStory angles we're happy to talk about
Three hooks for journalists looking for the story behind the numbers.
The £21,000 cost of integrated club lotteries
Why grassroots clubs giving up 40% of every £10 ticket to integrated club lottery operators (Pitchero Fundraising Club Lottery, My Club Lotto, Your School Lottery) are leaving five figures a year on the table. Sourced from each operator's own published rates.
The donor tip controversy at scale
How JustGiving's voluntary contributions and GoFundMe's 15% default tip have shifted fundraising economics — and why some UK orgs are moving to no-tip models.
Sports tech monetisation beyond ticketing
From matchday QR codes to season-long prediction games — how technology is unlocking new recurring revenue for clubs from Premier League to grassroots.
Brand assets
Logo files, founder portraits, boilerplate copy and brand guidelines. Request below — our success team will reply within one working day.
- PFW logo (light + dark variants, SVG and PNG)
- Founder portraits — Dean Lynn (headshot + speaking shot)
- Founder portraits — Steve Lightfoot (headshot)
- Boilerplate "About PFW" paragraph (text and PDF)
- Brand colour palette + typography
Press contact
UK press, podcasts, conference bookings & partnerships
hello@playfundwin.com — typically reply within one working day.
Direct line: contact via hello@ for Dean Lynn or Steve Lightfoot.
Verified & Compliant
UK Fundraising Ready
Built for UK community fundraising rules
PCI-DSS Compliant
Card-data secure
Stripe Payments
Secure card processing
ICO Registered
UK GDPR Compliant
Age Verified
18+ enforcement
“Stuck? Email us directly. Most clubs are live in 10 minutes — if yours takes 11, we want to know why.”
Dean Lynn · Co-Founder · hello@playfundwin.com
Email reaches Dean and the customer success team — typical reply within one working day.
Got a story? We've got the numbers.
Every figure on PFW's comparison page is sourced from competitors' own published rates. Every milestone is verifiable. Every partnership is on the record. Email hello@playfundwin.com and we'll get back to you within one working day.