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Founded by fundraisers, built for fundraisers

The UK's Leading Fundraising Platform Since 2019

We built the platform we wished existed — so sports clubs, schools and charities can raise more money with less effort.

Dean Lynn, Co-Founder of Play Fund Win

We started Play Fund Win in 2019 — two co-founders watching too many great causes lose hours to spreadsheets and cash tins, and lose donors to platforms that quietly skimmed 30%+ off the top. For over seven years we were parkrun's biggest fundraising platform globally, helping the community raise millions across thousands of weekly events. We operated the EURO 2020 England v Italy draw at Wembley, the official Champions League Final draw, and partnered with the BBC on a Strictly Come Dancing draw in 2024. We've delivered draws for the NHS, Crystal Palace, Brentford, Fulham, Newcastle United, Southampton, Burnley, Harlequins and Manchester City in the Community — including CITC's 35th Anniversary Prize Draw. We've operated the RFL's Challenge Cup Final raffle, the AB Sundecks 1895 Cup Final raffle, and the Community Rugby League Raffle with clubs like Orrell St James. We've worked with Sale Sharks on the Sharks Kwizzbit fan engagement programme. We've partnered with Discount Vouchers under a multi-year master agreement, plus Herefordshire FA, Middlesex CFA, UWE Bristol and Yorkshire Academy Rams. We've presented to La Liga, Real Madrid and Atlético Madrid on fan engagement and fundraising. We've run campaigns with BBC Children in Need (with Jermain Defoe), Sands, Bristol Museum, Spinal Research, NABS, Animal Welfare Investigations Project, Calderdale SmartMove, East Surrey Hawks, and Something To Look Forward To — and celebrity events with Brian May and Kerry Ellis. From a grassroots disability football club to a £1.3 million house giveaway — we've handled the full spectrum. In 2022 we acquired Funder Inc, the white-glove managed draws service. Today the platform runs on Stripe Connect, Viva Wallet, Blackhawk Network and IFX Payments APIs, with Vanta-managed security. The promise is still the same: keep it simple, keep it transparent, and keep the money with the cause.

— Dean Lynn · Co-Founder & CEO · hello@playfundwin.com

Co-founded with Steve Lightfoot (CRO). Built with Simon (CTO) and the rest of the team.

UK fundraising ready · 2,500+ organisations · Multi-millions raised

2019

Incorporated

2,500+

Organisations

Multi-£M

Raised for good causes

Global

Reach

Our Mission

Making fundraising simple for sports clubs, events and charities

We're the revolutionary digital fundraising platform with a passion for making a difference to people's lives, providing them with the tools to raise the funds they need to make a positive impact.

Notable Achievements

Our Journey So Far

Learn about the origins of Play Fund Win and what our ambitions are for the immediate future.

2020

Launch

Play Fund Win was born out of a shared mission to do greater social good by using technology. Launching during a global pandemic, we quickly learned about the scale of the need for funding to keep charitable and good causes operational.

2021-22

Rapid Growth & Premier League Partners

We launched our MVP following certifications and approved licensing with multiple fundraising bodies. First major draws at Wembley Stadium (RFL Challenge Cup Final) and became the largest fundraising provider for premiership football clubs working with Manchester City in the Community, Newcastle, Crystal Palace, Brentford, Southampton, Fulham, and Burnley.

2023

£1M Milestone & Platform Launch

Launched our host dashboard, established first partnership agreements and grassroots support scheme. Celebrated £1 million raised for good causes and developed a non-executive advisory board to expand our efforts.

2024+

Scaling for Impact

Upgraded technology and expanded our team to empower our mission. Partnering with a record number of causes and commercial partnerships in the UK and beyond. More funds for good causes, more prize winners than ever. Multi-millions total raised.

2025–2026

Sourced Comparison & UK Platform Benchmark

Launched a fully sourced side-by-side comparison vs 11 UK and international fundraising platforms — built around publicly verifiable pricing, donor cost, time-to-launch and managed-service detail. The aim: make it impossible to choose a fundraising platform without seeing the real numbers.

By the numbers

How we measure impact

The vanity metrics that actually matter — organisations served, money kept in causes, winners created.

2,500+

Organisations

Multi-£M

Raised for good causes

250,000+

Winners

7+ years

Operating since 2019

9 formats

Draw types supported

15%

Our only fee — nothing until you raise

Our operating principles

Four commitments. No exceptions.

We say these out loud so you can hold us to them.

Only pay when you raise

Flat 15% standard fee. No setup, no minimums, no surprise tiers.

Numbers in the open

Every transaction visible to the host in real time — and exportable for trustees.

Live in 10 minutes

Self-serve setup. If yours takes longer, we want to know why — email reaches us directly.

GDPR + 18+ by default

Age verification on every entry, EU/UK data residency, audit trail on every action.

Notable Campaigns

Seven years. Premier League pitches. Wembley draws. Children in Need.

A selection of the clubs, charities and major events Play Fund Win has run draws for since 2019. See the full list →

Football clubs & foundations

Premier League & EFL

Crystal Palace

‘Palace for Life Super Draw’

Foundation partnership

Brentford FC

‘Bees 5050 / Bees Community’

Club & community draws delivered

Fulham Foundation

‘Fulham Flutter’

Multi-year Funder collaboration since 2021

Newcastle United Foundation

‘Community Championship Draw’

Southampton FC

‘Saints Super Draw’

Burnley FC

Club draw partnership

Burnley FC in the Community

‘Takeover Day Prize Draw’

Community foundation campaign

Manchester City in the Community

‘CITC 35th Anniversary Prize Draw’

Foundation milestone campaign delivered

QPR Community Trust

Community trust partnership

Rugby Union & League

Rugby

Harlequins

‘The Mighty Draw’

Season-long managed draw delivered

RFU

‘Supporters Draw’

Rugby Football Union — delivered

RFL

Rugby Football League — multi-year partnership

RFL Challenge Cup Final

Official cup final raffle operation

AB Sundecks 1895 Cup Final

RFL Championship/League 1 cup final raffle

Community Rugby League Raffle

RFL grassroots initiative operated by PFW

Orrell St James

Community Rugby League Raffle 2022

Sale Sharks Foundation

‘Sharks Kwizzbit + fundraising SLA’

Multi-year SLA partner — formal Service Level Agreement on file

Hull AFC

Rugby league club

Wetherby RUFC

Grassroots rugby union

Stadium & national

Major events & national draws

EURO 2020 — England v Italy

‘Wembley final draw’

Official tournament draw

Wembley Stadium

‘RFL Challenge Cup Final’

Official draw

Champions League Final

Official draw operation

Silverstone

Motorsport event draw

Win My House

Campaign management — £1.3M house giveaway

Endsleigh

Charity event

Causes

Charity partners

NABS

‘Annual Prize Draw’

Advertising industry charity — multi-year (2022, 2023)

Sands

‘Sands United Club Draw’

Stillbirth & neonatal death charity

Bristol Museum

Arts charity partnership

Spinal Research

Medical research charity

Calderdale SmartMove

Community housing charity

Animal Welfare Investigations Project

Animal welfare charity

Something To Look Forward To

UK cancer charity — Cause in Focus campaign

East Surrey Hawks

Disability football — inclusive sports fundraising

Watch the work

Real draws. Real winners. Real impact.

Seven years of case study videos, draw spotlights, winner reveals and partner interviews — across grassroots clubs, Premier League foundations, the NHS, charities and beyond.

Watch on YouTube

@playfundwin3761 on YouTube

Who's behind it

Built by people who've sat where you sit.

Play Fund Win was founded in 2019 by two co-founders — Dean Lynn (CEO) and Steve Lightfoot (CRO) — who ran sports fundraisers themselves and got tired of watching platforms cream the top while volunteers did the work.

Dean Lynn, Co-Founder of Play Fund Win

Dean Lynn

Co-Founder

Builds the product roadmap and works directly with the largest clubs. Believes a 30% platform cut is theft and that fundraising tech should be invisible to the people raising money.

Built in the rooms that matter

Co-Founder Dean Lynn delivering a keynote at SporTech Nation 2025.
SporTech Nation 2025 · Co-Founder keynote
Dean Lynn at Real Madrid — sports fundraising discussion.
Real Madrid · Sports Fundraising
Dean Lynn presenting at Atlético Madrid on fan engagement and fundraising.
Atlético Madrid · Fan Engagement
Dean Lynn presenting to La Liga about fundraising and fan engagement.
La Liga · Co-Founder presenting

From SporTech Nation 2025 keynotes and WebSummit features, to La Liga boardrooms and Premier League clubs — designed by Co-Founders who've stood in the dugout, not just behind a desk.

Our Values

What drives us every day

These aren't just words on a wall—they guide every decision we make.

Fundraisers First

Every feature, every update—built with fundraisers in mind. Your needs drive our roadmap.

Simplicity Wins

If it needs a manual, we've failed. Fundraising software should just work.

Transparency Always

No hidden fees. No surprises. We tell you exactly what you pay and why.

Community Driven

You tell us what you need, and we build it. User feedback shapes our future.

Results Obsessed

Success = how much you raise, not how many features we ship.

Real Support

Need help? Get a real person who cares about your success—not a chatbot.

Our Impact

Real numbers, real organisations

These aren't vanity metrics—they represent thousands of good causes achieving their goals.

Multi-£M

Raised for good causes

2,500+

Active organisations

10M+

Tickets sold

98%

Customer satisfaction

The Opportunity

The stats on prize draw fundraising

The global potential for digital fundraising is massive

1.8M+

Sports Fundraising is Global

Every country has community sports clubs who fundraise. There are over 1.8 million affiliated sports clubs globally.

1M+

The Potential of Live Events

Every country has live events with audiences primed as potential players. Over 1 million live events (with an attendance of over 1,000) take place every year.

1.3M+

Charities Are Going Digital

Every country has charities who are embracing digital fundraising technologies. There are approximately 1.3 million registered charities globally.

Ready to raise more?

Join 2,500+ organisations raising more with Play Fund Win.

No setup fee · No lock-in · Cancel anytime

Or jump straight to the numbers: see Pricing → or compare us vs 11 platforms →

The UK's Leading Fundraising Platform

Trusted by thousands of organisations to raise multi-millions for good causes.

UK Fundraising Ready

Built for UK community fundraising

250,000+ Winners

Trusted by 2,500+ organisations

One fundraising tip a week.

From the team behind 2,500+ campaigns. Unsubscribe any time.

Accepted payment methods

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© 2019 - 2026 Play Fund Win Trade name for PFW HOLDINGS LTD. All rights reserved.

Registered in England & Wales No. 12267104

Play Fund Win operates in full compliance with UK regulations. All fundraising activities are conducted responsibly and transparently. For responsible-gambling support, visit BeGambleAware.org. 18+ only. Please gamble responsibly.