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DRAW FORMAT — CAUSE-SPECIFIC DRIVE

Cause-specific draws — time-limited drive for a concrete goal

One goal, one deadline, one draw. Fund a clubhouse roof. A new minibus. A youth team kit. A specialist piece of equipment. Cause-specific draws raise more per supporter than open-ended fundraising — because the story is concrete.

Sports clubsSchoolsCharitiesFoundationsCommunity groups

15% only when you raise10 minutes setupUK fundraising ready

Robin, your Play Fund Win onboarding assistant

Robin

Your fundraising co-pilot · 30 seconds to a plan

Hi — I'm Robin. Tell me a bit about your cause and I'll suggest the right draw, ticket price and a realistic raise. Live in about 10 minutes.

Press send to open the full conversation · No signup needed yet

6–12 week drive

Tight window — deadline creates urgency.

£3,000–£15,000 / drive

Specific goals raise 2–3x vs vague appeals.

Story-led

Photo + number + deadline + result.

UK fundraising ready

Free-entry route or society lottery.

How it works

Four steps to live

1

Define the goal

A specific thing you’re funding. A number. A photo. Robin builds the campaign page around it.

2

Set a deadline and prize

6–12 weeks works best. The prize doesn’t need to be huge — the cause is the real motivator.

3

Tell the story

Email, social, local press. Update supporters as the pot grows. The deadline creates urgency.

4

Draw and deliver

Random draw at the deadline. Winner paid out. Your share funds the goal — share the photo when it’s done.

NABS cause-specific fundraising on Play Fund Win
Featured host

NABS

Industry charity cause drive

Time-limited cause-led prize drive funding mental health and wellbeing support for the UK advertising and media industry.

Verified PFW host

Real examples

Verified PFW hosts running this format

Verified
One-off

Clubhouse repair drives

Time-limited prize draw with a concrete capital target

Verified
One-off

Equipment funding campaigns

Charity drives for specific kit

Verified
One-off

Youth team kit drives

Grassroots club seasonal capital raises

Typical revenue

Illustrative ranges — not guarantees

Based on verified host data — your numbers will vary.

£5 ticket, 8-week drive, 300 supporters
£0–£8,000 total raise

Strong story, regular updates

£10 ticket, 12-week drive, 500 supporters
£0–£15,000 total raise

Premium prize, broader reach

£2 ticket, 6-week drive, 1,000 supporters
£0–£10,000 total raise

Mass-market, share-friendly

Who it's best for

Designed for these communities

Clubs facing a specific capital need

New floodlights. Resurfaced pitch. Clubhouse repairs. Concrete goals raise more than vague "fundraising".

Schools funding a project

New library books. Outdoor classroom. Sports kit. Parents respond strongly to specific, photographable goals.

Charities running urgent campaigns

A piece of medical equipment. Emergency response. Time-limited drives concentrate giving.

UK fundraising ready

Compliance notes

Specific defensible claims — no fluff.

  • 18+ entry verification built in at checkout
  • GDPR-compliant supporter data handling
  • Stripe Connect payments with full audit trail
  • Trustee-ready reporting on every draw
  • Free-entry route available where required by UK prize draw rules

PFW is not a Gambling Commission licensed operator — formats are configured to fit either a society lottery (where the host holds a licence or registration) or a free prize draw route. Robin will pick the right one for you.

Powered by Stripe ConnectSecure payments, instant payouts

What you'll need

Five things, ten minutes

  • Ticket price (typically £1–£5)
  • A prize or prize structure
  • A way to reach your supporters (email list, social, matchday programme, website)
  • A bank account — connected via Stripe Connect (10 minutes)
  • About 10 minutes to chat with Robin and go live

FAQ

Common questions

How is this different from a one-off event draw?
A cause-specific drive is built around the goal (what you’re funding). A one-off event draw is built around the event (a gala, a Christmas dinner). Same mechanics, different framing.
Do we need a licence?
Likely yes for a prize draw of any meaningful size — typically a Small Society Lottery registration with your council. Robin will help you check.
What if we don’t hit the target?
The draw still goes ahead, your cause still receives its share of what was raised, and you put the funds toward the project. No stretch goals, no refunds.
Can we run this alongside our regular draws?
Yes — many clubs run a monthly 50/50 plus a once-a-year cause-specific drive for a capital project. No cannibalisation.
What does it cost?
Our standard fee is 15%, only when you raise. No setup, no subscriptions.

Couldn't find your answer? Chat with Robin — she'll help in under 2 minutes.

Chat with Robin

Set yours up in 10 minutes

Chat with Robin and have your draw page live today.

We read every one.

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Supporters can pay with

  • Visa
  • Mastercard
  • Apple Pay
  • Google Pay

Tap-to-pay, card, or digital wallet — processed securely via Stripe Connect

15% only when you raise10 minutes setupUK fundraising ready