Football Club Fundraising Ideas — proven formats UK clubs run
Grassroots Sunday-league through National League. Match day income, recurring supporter clubs, big seasonal moments. The formats that actually work for football clubs.
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Robin
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Match day income
Half-time 50/50 at every home fixture.
Recurring 12th Man
Monthly supporters’ club builds the base.
Season-long earners
Signed shirts + end-of-season draws.
Grassroots → National League
Same formats, scaled to crowd size.
Top 5 formats
The formats that actually work
Curated from PFW's 27 fundraising formats. Each link goes through to a deep-dive on that format — what it is, how it works, what it raises.
Match day draws — turn every fixture into income
The single highest per-event raise for any football club. Half-time 50/50 on the big screen, tickets sold on the gate via QR code, prize paid out the same week.
Read the full format guideThe 50/50 fundraiser — split the pot, fund your cause
A monthly cadence keeps revenue predictable in the off-season. Most clubs pair this with match day draws for compounding income.
Read the full format guideThe 12th Man supporters’ club — recurring monthly income
Recurring monthly subscription draws build a sustainer base — perfect for fans who can’t attend home games (expats, ex-players, alumni).
Read the full format guideSigned shirt raffles — turn one donation into thousands
One squad-signed shirt becomes a £2,000–£10,000 fundraiser. Source from your kit sponsorship — usually free. Run twice a season.
Read the full format guideEnd-of-season draws — celebrate the season, fund next year
A celebration moment timed to your last home fixture or awards night. Builds anticipation across the run-in. Funds next season’s budget.
Read the full format guideRunning this on PFW
Verified Play Fund Win hosts running fundraising in this sector.
Mansfield Town
Stags 50/50 at Field Mill — EFL-level matchday integration
Newport County
Community-owned club fundraising
Norwich City
Championship-level matchday and supporter fundraising
Sydney FC
International example — A-League home fixture 50/50
What works for this sector
The specific levers PFW hosts in this sector pull to outperform — drawn from real campaign data.
Sell on the gate AND online
Most clubs find about 50% of match day sales happen at the turnstile (QR code) and 50% in the 48 hours before kickoff online. Build both flows from day one.
Match day vs season-long
These two formats compound. Don’t pick one — match day raises the most per event, season-long builds the biggest single-event prize. Both, side by side.
Junior section dynamics
Parent networks of junior teams convert at much higher rates than general supporter sales. Run a separate junior-section monthly draw alongside the main club fundraiser.
Sponsorship-prize loop
Your shirt sponsor probably has prize stock (vouchers, hospitality) they’d donate. The visibility on your raffle page is worth more than they’d pay for matchday hoardings.
Programme + 50/50 = pair
If your matchday programme is still selling, add a QR code on the centre spread. Programme buyers convert at ~30% to 50/50 ticket sales.
FAQ
What this sector asks us most
What’s the typical raise for a lower-league football club’s match day 50/50?
Do we need a licence to run a club fundraiser?
Can we run a fundraiser without disrupting our existing programme sales?
How do match day 50/50s work for clubs with smaller crowds (200–500)?
What about Football Foundation, FA or league fundraising requirements?
Can we run more than one fundraiser at the same time?
Couldn't find your answer? Chat with Robin — she'll help in under 2 minutes.
Chat with RobinChat with Robin — she'll recommend the right format
Tell Robin about your group in a sentence or two. She'll pick the format that fits — and have your draw page live in 10 minutes.
We read every one.
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