What is Play Fund Win?

Play Fund Win manages 5 data types including leads. Helps you organize, track, and share your work in 1 place for teams and solo users.

SECTOR — RUGBY CLUBS

Rugby Club Fundraising Ideas — what works from grassroots to Premiership

Union or league. Junior through senior. Match day, season-long, and big-fixture moments. The fundraising formats your committee meeting actually needs to consider.

Junior clubsSenior clubsMini & youthFoundationsTour funds

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Robin

Your fundraising co-pilot · 30 seconds to a plan

Hi — I'm Robin. Tell me a bit about your cause and I'll suggest the right draw, ticket price and a realistic raise. Live in about 10 minutes.

Clubhouse-first matchday

Bar QR codes outperform turnstiles.

Six Nations annual

Guaranteed Feb–March fundraising window.

Off-season income

Monthly 50/50 bridges May–August.

Union & League

Same formats, same UK rules.

Top 5 formats

The formats that actually work

Curated from PFW's 27 fundraising formats. Each link goes through to a deep-dive on that format — what it is, how it works, what it raises.

DRAW FORMAT — MATCH DAY

Match day draws — turn every fixture into income

Sunday-league rugby is a clubhouse culture — match day 50/50s sold at the bar before kickoff and drawn at half-time fit naturally into how supporters already gather.

Read the full format guide

DRAW FORMAT — 50/50

The 50/50 fundraiser — split the pot, fund your cause

Monthly draws bridge the long off-season (May–August). Predictable income while fixtures are paused.

Read the full format guide

SWEEPSTAKE — SIX NATIONS

Six Nations sweepstakes — fund your rugby season

February–March is rugby’s most engaged fundraising window. Six teams drawn to entrants, weekly payouts. The format every UK rugby club should run annually.

Read the full format guide

DRAW FORMAT — RECURRING SUPPORTERS CLUB

The 12th Man supporters’ club — recurring monthly income

Recurring monthly subscription draws — high-value for senior club members, alumni and parents of junior players.

Read the full format guide

DRAW FORMAT — SIGNED SHIRT

Signed shirt raffles — turn one donation into thousands

A signed jersey is universal in rugby. Pre-season squad shirts, retiring-player kit, or special-edition match-worn — all work the same way.

Read the full format guide

Featured host

Harlequins

Premiership Rugby Fundraising

Premiership rugby matchday and supporter fundraising. Premium engagement model that grassroots clubs adapt for clubhouse-led match day 50/50s.

Verified PFW host

More case studies

On the platform

Running this on PFW

Verified Play Fund Win hosts running fundraising in this sector.

Verified

Harlequins

Premiership rugby — premium supporter fundraising and matchday engagement

Verified

Manchester Storm

Ice hockey — similar grassroots clubhouse dynamics to rugby, Friday night home draws

Verified

RFU-affiliated grassroots clubs

Community-level Union clubs using monthly 50/50s and Six Nations sweepstakes

Verified

RFL-affiliated league clubs

Rugby League community clubs running match day and supporters’ club formats

Tactical tips

What works for this sector

The specific levers PFW hosts in this sector pull to outperform — drawn from real campaign data.

Clubhouse-first matchday

Unlike football, most rugby club ticket sales happen in the clubhouse — before kickoff, at half-time, after the final whistle. QR codes at the bar outperform turnstile sales for almost every Union club.

Six Nations is non-negotiable

Six weeks of guaranteed national engagement. Even small clubs raise £300–£1,500 over the Championship. Run it every February.

Junior section parents are your top converters

Mini & youth parent networks have the highest engagement rates of any rugby fundraising audience. Build them a dedicated channel.

Tour fund campaigns work brilliantly

Senior tours, junior tours, anniversary trips — concrete goals with deadlines. Cause-specific draws raise more than open-ended fundraising.

Don’t neglect the alumni network

Rugby clubs have unusually strong alumni cultures. Old players give monthly to a recurring supporters’ club at higher rates than current parents do.

FAQ

What this sector asks us most

How does rugby fundraising differ from football fundraising?

Three big differences: rugby is more clubhouse-driven (sales happen at the bar, not the turnstile), Six Nations creates a guaranteed national fundraising window every February–March, and rugby alumni networks convert at much higher rates than equivalent football alumni networks. Formats are similar; channels and seasonality differ.

Do we need a licence?

Most rugby club fundraisers run as Small Society Lotteries (£40 council registration) or as free prize draws with a free-entry route. PFW configures to fit. We are not Gambling Commission licensed.

What about clubs across both Union and League codes?

Same formats work for both. League clubs tend to do more match day 50/50s (closer to football cadence); Union clubs lean heavier on Six Nations sweepstakes and tour fund cause-specific campaigns.

Can our minis & juniors section run its own fundraiser?

Yes — many clubs run a separate junior-section monthly draw alongside the senior club fundraiser. Robin can configure separate ledgers so the funds stay ring-fenced for junior team needs.

How does fundraising during the long off-season work?

Monthly 50/50s and 100 Clubs are designed exactly for the off-season — predictable income with no fixtures. Many clubs find off-season raises 40–60% of full-season match day income for almost no committee effort.

Are we tied to a specific brand or competition format?

No — PFW is not affiliated with the RFU, RFL, ECB or any named competition. Formats are generic UK fundraising mechanisms that work alongside your club’s own competitive structure.

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