Anniversary raffles — celebrate the milestone, fund the future

Larger anniversary raffles typically run as Small Society Lotteries (£40 council registration, ~3 weeks). Smaller incidental raffles at the anniversary event itself may qualify under the small lotteries exemption. Robin will check your specifics.

3–6 months is the sweet spot. The longer runway lets you build a narrative campaign — reveal new sponsor prizes as the anniversary approaches, share heritage stories on social, run press coverage in stages.

Tie prizes to the story. A commemorative item only available to ticket buyers. Heritage memorabilia (signed kit from across the decades). Experience prizes that connect past to present (lunch with a former player, tour of the original ground). The narrative is the multiplier.

At the anniversary event itself — the dinner, the commemorative fixture, the jubilee service. The room is already emotionally peaked and the draw becomes part of the heritage moment, not a separate fundraising ask.

An anniversary raffle is built around the milestone (the centenary, the 50th year). A one-off event draw is built around the event (a specific dinner). A cause-specific drive is built around the goal (a clubhouse roof). Same mechanics, different framing — pick the framing that matches what your supporters care about most.

Yes — many clubs and schools run a series. A spring "kick-off" raffle, an autumn "key moment" raffle, a finale at the anniversary event itself. Each draws on a different supporter motivation.

Anniversary raffles are press-friendly because the story is intrinsic. Local press, supporter-facing media and alumni publications usually cover heritage milestones gladly. Robin’s playbook includes a press release template.

Our standard fee is 15%, only when you raise. No setup, no subscriptions.