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DRAW FORMAT — STADIUM TOUR PRIZE

Stadium tour prize draws — give supporters a once-in-a-lifetime

Behind-the-scenes tours. Dressing-room visits. Pitch-side experiences. Zero cost to your club, sky-high perceived value to supporters. Built for football, rugby and any club with a venue worth seeing.

Football clubsRugby clubsCricket clubsIce hockey clubsCricket grounds

15% only when you raise10 minutes setupUK fundraising ready

Robin, your Play Fund Win onboarding assistant

Robin

Your fundraising co-pilot · 30 seconds to a plan

Hi — I'm Robin. Tell me a bit about your cause and I'll suggest the right draw, ticket price and a realistic raise. Live in about 10 minutes.

Press send to open the full conversation · No signup needed yet

Money-can’t-buy

Tunnel, pitch, dressing room access.

Family-friendly

4-person prize packages convert best.

£1,500–£6,000 / raffle

Premium ticket pricing.

Zero prize cost

Internally-fulfilled experience.

How it works

Four steps to live

1

Pick your experience

Stadium tour. Dressing-room visit. Pitchside on matchday. Manager’s box. Training-session attendance. Pick what your venue uniquely offers.

2

Set ticket price and deadline

£2–£10 per ticket, 4–6 weeks of sales. Robin builds the page with photos of the experience in 10 minutes.

3

Promote with insider photos

Show the actual room the winner will visit. Players posing with the tour route. Behind-the-scenes social content sells these draws.

4

Draw and schedule the experience

Winner notified. Date booked. Photos taken. The winner’s social posts about the experience drive your next campaign.

Stadium tour prize fundraising on Play Fund Win
Featured host

PFW Football Clubs

Stadium Tour Prize Raffle

Behind-the-scenes stadium experience prizes — tunnel walk, pitch access, dressing room tour. The football-club fundraiser with zero prize cost.

Stylised illustration

Real examples

Verified PFW hosts running this format

Verified
Per fixture

Pitchside matchday experience

Winner watches kickoff from pitchside + dressing room tour

Verified
Quarterly

Behind-the-scenes ground tour

Full venue tour with management Q&A

Verified
Per fixture

Manager’s box experience

Watch the game from the manager’s box

Verified
Monthly

Training session attendance

Watch a closed training session + meet the coaching team

Typical revenue

Illustrative ranges — not guarantees

Based on verified host data — your numbers will vary.

£5 ticket, 500 supporters, 4-week campaign
£0–£5,000 per draw

Single pitchside experience prize

£10 ticket, 1,000 supporters, 6-week campaign
£0–£15,000 per draw

Premium experience — dressing room, manager’s box

£2 ticket, 2,000 supporters, 4-week campaign
£0–£6,000 per draw

Mass-market ground tour experience

Who it's best for

Designed for these communities

Football and rugby clubs

Dressing rooms, pitch walks and tunnel experiences are universally aspirational. Costs you nothing to deliver.

Cricket grounds and clubs

Long room access, pavilion tours, scorebox visits. Cricket’s heritage venues are uniquely well-suited.

Ice hockey clubs

Zamboni rides, locker room access, pre-game team meal — distinctive experiences only your venue can offer.

UK fundraising ready

Compliance notes

Specific defensible claims — no fluff.

  • 18+ entry verification built in at checkout
  • GDPR-compliant supporter data handling
  • Stripe Connect payments with full audit trail
  • Trustee-ready reporting on every draw
  • Free-entry route available where required by UK prize draw rules

PFW is not a Gambling Commission licensed operator — formats are configured to fit either a society lottery (where the host holds a licence or registration) or a free prize draw route. Robin will pick the right one for you.

Powered by Stripe ConnectSecure payments, instant payouts

What you'll need

Five things, ten minutes

  • Ticket price (typically £1–£5)
  • A prize or prize structure
  • A way to reach your supporters (email list, social, matchday programme, website)
  • A bank account — connected via Stripe Connect (10 minutes)
  • About 10 minutes to chat with Robin and go live

FAQ

Common questions

Do experience prizes really outraise cash prizes?
Often, yes — at lower prize cost. The perceived value of a pitchside experience or dressing-room tour can exceed the equivalent cash prize, especially for supporters who’d never get that access otherwise. And it costs you nothing to deliver.
Do we need a licence?
Most experience-prize draws run as Small Society Lotteries or as free prize draws (with a free-entry route). Robin will recommend the right route based on your specifics.
What’s the best experience to raffle?
Something only your club can offer. Pitchside on matchday outraises everything for football. Long room access works for cricket. The more distinctive the experience, the more tickets sell.
How many people can the winner bring?
Typically 1–4 guests. Family experiences (4 spots) raise more than solo experiences — supporters know they can include kids and partners.
When should we schedule the experience itself?
Within 2–3 months of the draw. Long enough to schedule properly, short enough that the winner stays excited and posts about it on social.
Can we re-run the same experience format?
Yes — monthly or quarterly experience draws work well. Vary the experience each time (pitchside this month, manager’s box next month) to keep supporters engaged.
What if the winner can’t make the scheduled date?
Robin’s wizard lets you offer 2–3 alternative dates. Or for premium experiences, work with the winner to find a date that works for both sides.
What does it cost?
Our standard fee is 15%, only when you raise. The experience itself costs you nothing — that’s the whole point.

Couldn't find your answer? Chat with Robin — she'll help in under 2 minutes.

Chat with Robin

Set yours up in 10 minutes

Chat with Robin and have your draw page live today.

We read every one.

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Supporters can pay with

  • Visa
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  • Apple Pay
  • Google Pay

Tap-to-pay, card, or digital wallet — processed securely via Stripe Connect

15% only when you raise10 minutes setupUK fundraising ready