What is Play Fund Win?

Play Fund Win manages 5 data types including leads. Helps you organize, track, and share your work in 1 place for teams and solo users.

SWEEPSTAKE — I’M A CELEBRITY

I’m a Celebrity sweepstakes — 3 weeks of jungle drama

November through early December. Contestants drawn to entrants. Pot pays per eviction, grand prize for whoever drew the King or Queen of the Jungle. Pub favourite, school favourite, easy run.

PubsSchoolsWorkplacesCommunity groupsMembers clubs

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15% only when you raise10 minutes setupUK fundraising ready

Robin

Your fundraising co-pilot · 30 seconds to a plan

Hi — I'm Robin. Tell me a bit about your cause and I'll suggest the right draw, ticket price and a realistic raise. Live in about 10 minutes.

Nov–Dec run

3-week reality TV fundraiser.

Campmate allocation

One celeb per member.

£150–£1,000 / pot

Office and friend-group format.

Free-entry route

Not affiliated with ITV.

How it works

Four steps to live

Open entries before launch night

Robin builds the sweepstake page once the line-up is announced. Entry fee £5–£10. 3 weeks of nightly drama.

Each entrant gets a random contestant

Robin allocates one contestant per entrant from the launch line-up. With more entrants than contestants, multiple entrants share a contestant and split payouts.

Eviction-night payouts

Each nightly eviction in the final week triggers a small payout. Earlier-eviction contestants get smaller sympathy payouts.

King or Queen jackpot at the final

Whoever drew the winning contestant takes the headline pot. Cause share lands throughout the show plus a final payout.

Featured host

PFW Sweepstake Hosts

Reality TV Jungle Sweepstake

November–December reality TV sweepstakes. PFW is not affiliated with ITV or any production company.

Stylised illustration

More case studies

Real examples

Verified PFW hosts running this format

Verified

Annual / Nov–Dec

Pub jungle sweepstake

50 regulars, £10 each, 3-week run

Verified

Annual / Nov–Dec

School staff sweepstake

30 staff, £5 each, daily eviction chatter

Verified

Annual / Nov–Dec

Office jungle pool

40 colleagues, £5 each, evening watch parties

Typical revenue

Illustrative ranges — not guarantees

Based on verified host data — your numbers will vary.

50 entrants, £10 each (pub)

£0 total raise

After eviction payouts + the 15% fee, ~£75 to your cause

30 entrants, £5 each (school)

£0 total raise

After payouts + fees, ~£40 to your cause

200 entrants, £10 each (charity drive)

£0 total raise

After payouts + fees, ~£500 to your cause

Who it's best for

Designed for these communities

Pubs and members clubs

3 weeks of nightly chat. Pub sweepstakes are a cultural fixture — easy to set up at the bar, easy to run.

Schools and workplaces

Staff-room and office favourite. Lower-buy-in than World Cup or Strictly, but daily engagement across 3 weeks.

Community groups

A natural autumn fundraiser. Pairs with Strictly sweepstakes for ongoing seasonal engagement.

UK fundraising ready

Compliance notes

Specific defensible claims — no fluff.

18+ entry verification built in at checkout
GDPR-compliant supporter data handling
Stripe Connect payments with full audit trail
Trustee-ready reporting on every sweepstake
Sweepstakes can run as free prize draws (entry buys participation + a charitable donation, not the chance of winning) or as Small Society Lotteries where the host holds the relevant council registration — Robin configures the right route
Play Fund Win is not affiliated with ITV — provided as a generic UK fundraising mechanism for fans of the show.

PFW is not a Gambling Commission licensed operator — formats are configured to fit either a society lottery (where the host holds a licence or registration) or a free prize draw route. Robin will pick the right one for you.

What you'll need

Five things, ten minutes

An entry fee (typically £2–£10 per entrant)
A pot structure (winner / runner-up / consolation prizes)
A list of supporters to invite (email, WhatsApp, members, regulars)
A bank account — connected via Stripe Connect (10 minutes)
About 10 minutes to chat with Robin and go live

FAQ

Common questions

Do we need a licence?

Most I’m a Celebrity sweepstakes run as free prize draws — entry is a charitable donation that buys participation. Robin sets the page up to reflect this. Larger setups may need a Small Society Lottery registration.

When should we open entries?

The day the line-up is announced (usually a few days before launch night). Most entries come in the 48 hours before night one.

How does the eviction payout work?

Each evicted contestant’s entrant gets a small "sympathy" payout, scaled by how long their contestant lasted. Earlier evictions = smaller payouts. Final-week evictions = larger payouts. Robin handles automatically.

What’s the typical pot split?

Common: 50% King/Queen of the Jungle winner, 20% runner-up, 10% third place, 20% across eviction sympathy payouts. Robin’s wizard lets you adjust.

What if a contestant withdraws (medical, walk-off)?

Robin redistributes that contestant’s entrant at random. The pot continues normally. Notifications go out automatically.

Can entrants buy multiple contestants?

Yes — Robin’s wizard supports multi-contestant entries. Common at office sweepstakes where a few colleagues buy 2–3 contestants to boost the pot.

How are bushtucker trial winners treated?

Optional bonus pots — some groups run small daily payouts to whoever drew the trial winner. Robin’s wizard supports this as a sub-pot.

What does it cost?

Our standard fee is 15% of the total raised — only when you raise.

Couldn't find your answer? Chat with Robin — she'll help in under 2 minutes.

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