Case Study · FOOTBALL CLUB
How Sydney FC fundraises with Play Fund Win
Sydney FC proves Play Fund Win works far beyond the UK. Their 50/50 draw runs across the home fixture list — same format, same simplicity, deployed in the Australian football market.
You're part of our controlled beta for AI-led setup
We're inviting a small group to try Play Fund Win's new AI onboarding (the platform itself has been running since 2019). Every draw set up via this flow is reviewed by our team the same working day before going live — we'll email you the moment yours is approved.
Real human help is one email away — Dean replies same working day.
- Format
- Match Day 50/50
- Location
- Sydney, Australia
- Public draws
Their setup
What they run
50/50 draw across the home fixture list
International deployment is a real test for any fundraising platform. Different supporter habits, different payment expectations, different competitive landscape.
Sydney FC's 50/50 draw was set up the same way as any UK club's — branded page, online ticket sales, automated winner selection. The format travels. The brandable experience translates across markets.
What they're using
The draw types in this setup
Want to do something similar? Each format below has its own deep-dive guide.
Ready to set up your own?
Chat with Robin and your first draw can be live the same working day.
133 clubs launched this week — your draw could be next
“Stuck? Email us directly. Most clubs are live in 10 minutes — if yours takes 11, we want to know why.”
Dean Lynn · Co-Founder · hello@playfundwin.com
Email reaches Dean and the customer success team — typical reply within one working day.
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