What is Play Fund Win?

Play Fund Win manages 5 data types including leads. Helps you organize, track, and share your work in 1 place for teams and solo users.

DRAW FORMAT — MASCOT EXPERIENCE

Be-a-mascot raffles — the prize that goes viral on family WhatsApp

Lead your team out at a home fixture. The photo lasts a lifetime, the social shares last a season. Highest emotional pull of any sports raffle prize — and it costs your club almost nothing to deliver.

Football clubsRugby clubsSchoolsJunior sportsFoundations

Chat with Robin See how it works →

15% only when you raise10 minutes setupUK fundraising ready

Robin

Your fundraising co-pilot · 30 seconds to a plan

Hi — I'm Robin. Tell me a bit about your cause and I'll suggest the right draw, ticket price and a realistic raise. Live in about 10 minutes.

Family-led format

Junior section parent networks convert highest.

6–8 week sales window

Pre-fixture campaign cadence.

£1,000–£4,000 / raffle

Premium ticket pricing.

Zero prize cost

Internally-fulfilled experience.

How it works

Four steps to live

Pick the fixture

A specific home game, ideally a high-attendance one. Robin builds the raffle page tied to that fixture in 10 minutes.

Set ticket price and deadline

£2–£5 per ticket. 3–6 weeks of sales. Cut-off 5 days before the fixture so you can confirm with the winner.

Promote in the school and family network

School newsletters. Junior section emails. Family WhatsApp groups. Parents share these like nothing else.

Draw and brief the winner

Random draw at the deadline. Winner notified, parents contacted, kit arranged, briefing 1 hour before kickoff. Photos shared after the game.

Matchday mascot experience fundraising on Play Fund Win

Featured host

PFW Football Clubs

Matchday Mascot Experience

Matchday mascot experience raffles — a single junior fan and family get the full day. Zero prize cost, all profit to the club.

Stylised illustration

More case studies

Real examples

Verified PFW hosts running this format

Verified

Per fixture / monthly

Matchday lead-out raffle

Junior fan leads team out at home fixture

Verified

Per fixture

Player escort prize

Family of 4 — child walks out with named player

Verified

Quarterly

School-partnered mascot draw

Local school raffles a mascot spot at the pro club’s next home game

Typical revenue

Illustrative ranges — not guarantees

Based on verified host data — your numbers will vary.

Lower-league football, £2 ticket, 400 supporters

£0–£1,800 per fixture

Single mascot spot, family network sales

Championship-level, £5 ticket, 2,000 supporters

£0–£12,000 per fixture

Premium tier — mascot + family hospitality

School-partnered, £2 ticket, 200 supporters

£0–£800 per draw

School fundraising leg with one mascot spot prize

Who it's best for

Designed for these communities

Football and rugby clubs

Junior mascots are a core matchday tradition. Raffling the spot turns a 1-family experience into a club-wide fundraiser.

Schools and junior sports clubs

Partner with a local pro/semi-pro club. The mascot prize is irresistible to parents of football-mad 7–12 year-olds.

Club foundations

A natural foundation fundraiser — direct connection between supporter giving and a child’s once-in-a-lifetime experience.

UK fundraising ready

Compliance notes

Specific defensible claims — no fluff.

18+ entry verification built in at checkout
GDPR-compliant supporter data handling
Stripe Connect payments with full audit trail
Trustee-ready reporting on every draw
Free-entry route available where required by UK prize draw rules

PFW is not a Gambling Commission licensed operator — formats are configured to fit either a society lottery (where the host holds a licence or registration) or a free prize draw route. Robin will pick the right one for you.

What you'll need

Five things, ten minutes

Ticket price (typically £1–£5)
A prize or prize structure
A way to reach your supporters (email list, social, matchday programme, website)
A bank account — connected via Stripe Connect (10 minutes)
About 10 minutes to chat with Robin and go live

FAQ

Common questions

Do we need a licence to raffle a mascot spot?

Most mascot raffles run as free prize draws (with a free-entry route) or as small-scale Small Society Lotteries. The prize has no cash value (it’s an experience), which often simplifies the licensing position. Robin will confirm.

Can a single ticket win for a family of 4?

Yes — that’s the standard setup. One winning ticket = one child mascot + 3 family guests in hospitality or in the stand. This is what makes parents buy multiple tickets.

What age range works for mascots?

Typically 6–12 years old. Many clubs have safeguarding policies that set the range. Robin’s signup form captures the child’s age so you can verify eligibility before drawing.

Who pays for the matchday kit?

Most clubs provide a club tracksuit or kit on the day. Some clubs let the winner keep it (a nice touch that drives social shares). Cost to the club is usually £30–£80 per mascot.

How do we promote this to parents?

School newsletter inserts. Junior section emails. Family WhatsApp networks. Photos of previous mascots on social. The "imagine your child walking out at Anfield" framing sells the ticket.

Can we raffle multiple mascot spots in one draw?

Yes — 2–4 mascot spots per draw works well. Increases winner count, boosts ticket sales. Just confirm with your club’s matchday operations team.

What if the winner can’t make the chosen fixture?

Offer an alternative home fixture. Mascot raffle winners are almost always thrilled to find any date that works.

What does it cost?

Our standard fee is 15%, only when you raise. The mascot experience itself costs your club almost nothing.

Couldn't find your answer? Chat with Robin — she'll help in under 2 minutes.

Chat with Robin