Case Study · ICE HOCKEY CLUB
How Manchester Storm fundraises with Play Fund Win
Manchester Storm runs Play Fund Win's most multi-format setup: a weekly 50/50 cash draw alongside Forecast Frenzy, a season-long prediction game that keeps supporters engaged between fixtures.
You're part of our controlled beta for AI-led setup
We're inviting a small group to try Play Fund Win's new AI onboarding (the platform itself has been running since 2019). Every draw set up via this flow is reviewed by our team the same working day before going live — we'll email you the moment yours is approved.
Real human help is one email away — Dean replies same working day.
- Format
- 50/50 + Forecast Frenzy
- Location
- Manchester, UK
- Public draws
Their setup
What they run
Weekly 50/50 + season-long prediction game
Storm wanted more than a single revenue stream — they wanted ongoing fan engagement. The combination of a weekly 50/50 (steady cash flow, low-friction entry) plus a season-long prediction game (deeper engagement, leaderboard excitement) gives them both.
Supporters can play the cash draw casually or commit to the season-long predictor. Both run side-by-side on branded pages with Storm's identity. Match nights drive bumps in both formats.
What they're using
The draw types in this setup
Want to do something similar? Each format below has its own deep-dive guide.
Ready to set up your own?
Chat with Robin and your first draw can be live the same working day.
2 clubs launched this week — your draw could be next
“Stuck? Email us directly. Most clubs are live in 10 minutes — if yours takes 11, we want to know why.”
Dean Lynn · Co-Founder · hello@playfundwin.com
Email reaches Dean and the customer success team — typical reply within one working day.
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